The How and the Why
I design and produce hand made, high quality garments from primarily recycled and recovered materials, taking direct and personal control of the process from start to finish. My interest in garment production stems from exposure to the global garment industry and a realisation of the grim realities that come with the production model that has been introduced by the west and adopted worldwide. The significant environmental and social costs that come with the high turnover, low cost, exploitative 'fast fashion' model that has become so popular is driven by an exploitative labour model and a complete disregard for the environmental cost of clothing production. Factory fires in one of the hubs of the fashion industry, Bangladesh, claim hundreds of lives each year, while the volume of cotton required to produce high turnover garments puts an incredible burden on land already pushed to its limits.
In response I decided to pursue an experiment whereby I would attempt to make clothing for a niche that was inadequately serviced at the time, the snow specific clothing market, attempting to hand make products individually to measure for the consumer and use primarily recycled or recovered material. That project was Brainfreeze Clothing and included garments made entirely from second hand rugs, originally hand woven in the Goby desert of Mongolia, and carries on to this day. However, my focus has shifted towards my latest project, Script Apparel.
Script Apparel is the latest incarnation of my interest in textile production. With Brainfreeze I custom made garments for people in any material / design combination of their choosing in the hope that their involvement in the production process would lead them to keep their garments for longer, which in my mind is the primary goal of any sustainable fashion movement. In reality, given so much freedom, people made sartorial choices that would be short lived in the context of a rapidly moving fashion environment. With this in mind I went back to basics and designed a line with a more neutral palette that would be more likely to remain in fashion as time passed, while still offering customised fitting, hand made, local production and strong customer engagement.
All clothing is hand made and designed by myself using four machines; a sewing machine, overlocker, coverhem and programmable embroiderer. I also do textile printing by hand using vinyl sublimation and silk screen methods.